One senior operator. No layers.

I've been around computers since I was a kid — starting to code at eight, growing up across multiple countries, and developing the kind of comfort with technology that only comes from a lot of experience. The global upbringing also taught me how to relate to people from all kinds of backgrounds, which turns out to be just as useful as the technical skills.

I started building websites at university in the early 2000s. My first client was a Brisbane law firm — they told their friends, and twenty-five years on the business still grows the same way: through relationships and referrals primarily, instead of traditional advertising. A stint in the corporate world — building document management systems for legal enterprises and later student management software for Universities — is where the structured thinking comes from. Everything since, I've learned by doing.